Retail store enhances shopping experience and achieves energy savings with Philips lighting solutions.
Philips provided a one-stop service
right from manufacturing our luminaires to the completion of their installation in our outlets. They also assisted us in keeping our energy consumption and maintenance costs lower"
- David Kumar Arumugam, Operations Manager, Harvey Norman Malaysia
Lighting is an important tool in retail marketing. Good retail store lighting can be used to target and attract new customers, build store image and subtly persuade the customers to purchase your merchandise. Harvey Norman believes that strategically placed retail store lighting will appeal to the customers and enhance the shopping experience.
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The right lighting
Harvey Norman Malaysia teamed up with Philips Lighting to meet its lighting requirements. The Philips Lighting team conducted a lighting audit before and after installation to provide a clear insight into the possibilities and benefits that the new lighting system could offer.
LED downlights such as LuxSpace were used for the walkways of the store to help guide customers through the store. Other LED lighting solutions were also used for accent lighting in the other areas of the store. Additionally, the TV area used ToBeTouched DALI controls that enable customization to control, so that buyers can tone down the lighting to view the contrast of the TV screens in various lighting conditions.
Philips Lighting provided much more functionality than being simple sources of illumination. Using Philips modern light fixtures added drama, as well as improved the overall ambiance and look of the store.