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    Putting energy

    waste to bed


    Genk, Belgium

    Re-energizing sales and reducing costs for bed retailer Sleepy, by using MASTERColour CDM Elite lamps.
    Sleepy Genk Philips MASTERColour CDM Elite

    My shop 
    has become

    much more attractive thanks to this lighting, and at the same time I’m saving money and doing good for the environment."


    - Bart Meekers, Owner, Sleepy, Genk

    Sleepy Genk Philips MASTERColour CDM Elite

    Customer challenge

    Sleepy is an expert in bedroom technology. Its slogan, ‘life is better in bed’, is reflected in the chains’s range of contemporary beds, mattresses, linen and custom-made wardrobes. At the Genk branch, owner Bart Meekers wanted to supercharge sales and reduce running costs.
    Sleepy is an expert in bedroom technology

    The right lighting


    As a leader in sleep technology, Sleepy understands the importance of light. Bart Meekers, owner of the Genk branch, looked into cutting-edge illumination as a way to reduce his store’s running costs. Philips lighting looked promising. Not only would it boost the image of Sleepy as a sustainable company, but the energy-efficient lighting that produces minimum heat would save on air-conditioning costs.


    However, reducing electricity costs was not the only challenge. Meekers also wanted to create the correct ambience in his store with warm, uniform light that would create the right look and feel for Sleepy. The store windows were particularly important: “They create the first impression”, said Meekers. “Because my store is on a busy thoroughfare, I have to be able to attract attention quickly – I need to cut right through the daylight, so that my windows can be seen well from a distance.”


    For general illumination the entire showroom (900 m²) was equipped with 35W MASTERColour CDM-T Elite bulbs, which have superior light quality and a very long lifespan. They create a warm, pleasing ambience that encourages customers to take their time in the showroom. To attract extra attention, the store windows were fitted with 70W MASTERColour CDM-T Elite, while the energy-efficient MASTER LED creates a satisfying glow during the night.


    The MASTERColour CDM-T Elite lamps have given new life to the store, with sparkling white light and excellent color rendering that brings out the vibrant hues of the bed linen. The lamps provide more light using less energy, and with an impressive 12,000 hour life cycle, they won’t need to be maintained for a very long time.


    sales potential

    The Team


    Sleepy Genk


    Genk, Belgium

    Account manager Philips

    Wim Roels

    Lighting designer

    Charlotte Roels, Philips

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